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Blogging for your dental practice

"Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about."

Maintaining an active blog will improve your lead generation by building credibility in the eyes of search engines but also creating trust and relationships with both existing and potential patients. You probably already know that blogging is a good idea but you may not know who the best person in your practice is to start blogging. Sometimes it's a great idea to get everyone involved, team members will have different writing flairs that may keep patients interested in reading each time you update a new blog post.

The great thing about blogging is that you can plan ahead, schedule times and most importantly, track results. Blogging is great for relationship building and taking an action orientated approach to your marketing strategy. Don't write a blog and put it in just one place, share it on your website, in emails, across your practices social media pages and even your own LinkedIn page - send it out in as many ways possible.

Remember, good content creates VALUE for your practice. Put yourself in your patient’s shoes and write content with the end reader in mind.

Types of blog posts to consider for your practice:

  • Treatment information
  • Practice News
  • Treatment results
  • Payment plans
  • Your practice history
  • Industry news and events such as National Smile Month
  • Looking after your teeth and gums
  • The dangers of sugar
  • Looking after children's teeth
  • Choosing the best toothpaste for you
  • Dealing with sensitive teeth

If you need help writing great blog posts, our copywriters are here to create practice specific content that engages and captures attention. To find out more, get in touch with us today. Call 028 9092 3313 or email imogen@justdentalmarketing.com.

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