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Always think of your practice as your brand, because that exactly what it is from a business perspective and as a business you must keep up to date with marketing and branding to keep ahead of competitors.

Components of Effective Branding:

• Understanding your patients - knowing what your patients want from their dentist and catering to those needs within your branding means that their questions are being answered by you before they go to the trouble of contacting you. Having customer needs highlighted through your branding will increase your chances of conversions or at least spark an interest. If you don't highlight customer needs you run the risk of becoming invisible.

• Standing out from the crowd - the last thing you want is to blend in with competitors, branding gives you a chance to shine.

• Passion to be successful - your brand must express your passion and highlight your desire to embrace marketing within your practice.

• Keep up to date with changes in technology and patient behaviors - failure to understand technological changes and the impact consumer behavior has on your practice can have a detrimental effect on your brand.

• Becoming a leader - Leadership status should be your end goal and branding should cater for this goal in all ways.

 A strong brand image will promote a trustworthy reputation that people will feel comfortable with and associate your practice with. Without a strong brand image, your practice is at risk of losing patients as the number of dentists using marketing to enhance their identity is increasing rapidly.