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Developing a Content Plan for Facebook

Content Strategy:
Anyone can post content on Facebook but it doesn't always have an impact. Developing a social media strategy means you understand your goals and objectives and tailor content to suit. To create a content strategy simply take yourself away from your busy day close the door, sit down with a piece of paper and start answering the following questions.

1. Why do you want to use social media?
2. What do you want from social media?
3. Where do you see your profiles in 6 months time?
4. What treatments and services do you want to promote?
5. What topics would you like to discuss weekly?
6. Do a quick search online and note any events, news, changes relevant to the dental industry.

Content Calendar:
Once you have jotted down exactly what you want to share, open up an excel spreadsheet and start turning your notes into content, it's easy to follow and a great way of saving content every month to keep track of your overall Facebook strategy.

Schedule your Content:
Once you write your content for the month you can schedule it all in one go, to save you from posting every day. Schedule all posts in Facebook as shown below:

Continue to Monitor:
Continue to monitor your Facebook content and engagement, take a look at your Facebook insights to see post reach and establish the best time to post content for your target audience. Have Facebook on your mobile phone so that you get notified if anyone likes, comments or shares your posts - that way you can engage in real time to maximise results on social media.

Struggle to write engaging content for your Facebook page?
We can help, get in touch with us today call 028 9092 3313 or email info@justdentalmarketing.com for information on our content plans and prices.

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