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Email Marketing Made Easy


Email Marketing Made Easy
Email marketing can be a great way of engaging with your patients and has proved very successful for many dental practices. Using email marketing can help build relationships and brand credibility, just because people only visit you once every six months doesn't mean they don't want to hear from you. Email marketing is also an effective way of targeting new patients and growing your practice by simply sharing your knowledge and advice with those that need it.

So, how do you gather email addresses?

This part should be particularly easy for you, you have patients coming in and out of your practice every day, and you gather information every day. We have identified a few options that might help you build your email list.

- Have the option to opt in and out of the email list on your registration/patient detail forms.
- Ask patients and let them know that emails can be used to remind them about appointments and your latest offers. People love to hear about special offers and appointment reminders are always useful.
- Start an E-newsletter, ask people to subscribe on your website and promote the newsletter across social media, this way you can attract and target a wide audience to sign up.
- Start networking at local events and gather email addresses when you are out and about.

Our Top 10 Email Marketing Ideas:
1) Newsletter - A monthly newsletter will help keep patients up to date with your practice and will show people that you are committed to patients and awareness of oral health.
2) Before and after treatment results - Pictures are very powerful especially when there is a big improvement and change to a person's life.
3) Patient testimonials - Word of mouth marketing will never die and now you can share it with everyone.
4) Advice for nervous patients - Email marketing can help nervous patients get to know your team and practice to make it a more welcoming environment.
5) Dental care for children - Advise parents on taking care of their children's oral health.
6) Latest practice news - Share what's new with you and your dental team.
7) Share competitions - Who doesn't like entering into competitions?
8) Special Offers - Offer seasonal offers such as Summer teeth whitening and let your subscriber list know first.
9) Reminders of 6 month checkups or appointments - Everyone can benefit from a friendly reminder of a time and date. 
10) Share dental news - Keep patients up to date with relevant news.

Don't let your relationship with patients be strictly in the dental chair, embrace technology and keep relationships strong in between checkups and patients will more than likely stay with you and recommend you to others. Building this element of your practice will help all other business aspects run a little smoother.

We can help you with email marketing so if you're interested and don't know where to start, give us a call today and one of our friendly team members would love to help.

Call us on 028 9092 3313
Email info@justdentalmarketing.com

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