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"Video promotion is over 6 times more effective than print and online marketing"

So, we have discussed how important marketing is for a dental practice and what types of marketing work best, but; are you aware of how beneficial a video marketing strategy can be? Video marketing is becoming increasingly popular with over 300 hours of videos uploaded to YouTube every minute. This blog posts looks into the many different reasons why all dental professionals should be aware of dental video marketing.

Understanding your dental audience is the first critical step towards successful video marketing, it's your audience that watches the video so keep it informative, engaging and educational. We exhibited at the Dentistry Show in Birmingham back in April and it was amazing to so many people showing video displays at their stands and it proved very useful when attracting people over to particular a stand which is no different for your dental practice, website and social media profiles.

What kind of video marketing should you consider?

- Patient testimonials
- Treatment demonstrations
- Educational videos
- Advice for children
- Practice news and offers

Video marketing offers a number of valuable benefits that your practice can thrive on, videos have always been engaging and captivating, it's something no-one can deny. You can convey your message easily and effectively to engage with existing patients and reach new patients across the internet.

It's not just patients that benefit from a video marketing strategy, your practice will start to see a change particularly online. The use of video will boost your Search Engine Optimisation as videos are easy to search for online and can be shared instantly across a number of online platforms.

Let's look at some more benefits of video marketing for your dental practice:

- Videos are the future of content marketing - Content is king and videos merge content and imagery together perfectly.
- They're cost effective, once you have a great practice video it lasts forever and you can use it on your website, social media profiles, YouTube and within your practice so it definitely won't be wasted.
- They keep you ahead of local competitors, with fierce competition everywhere video marketing can help promote your practice faster than ever and engage with more people than ever before.

It is predicted that 74% of all internet traffic in 2017 will be video, so what are you waiting for? Keep ahead of competitors with the power of video and give your patients what they want.

If you are interested in finding out more information about video marketing or hope to create your own practice video contact us today on 028 9092 3313 or email info@justdentalmarketing.com.

Sources used:
http://www.brainshark.com/Ideas-Blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.aspx
http://www.b2bmarketing.net/blog/posts/2013/06/06/25-stats-marketers-should-know-about-video
https://www.youtube.com/yt/press/en-GB/statistics.html