The Importance of Search Terms
Have you ever stopped to think about how important the RIGHT keywords are and how they can impact your website? When writing content for your website you should always put yourself in the patients shoes. Think about what people will search for and not what you as a dental professional would search. A great tool that can help you get an idea of which search time perform better in the country you practice in.
Google Trends shows you exactly what people are searching for and you'd be surprised about the difference between search terms. Gathering valuable information like this can help you implement a content strategy that works - maximising the chances for reaching new people who are actively searching for the treatments that you offer. We've gathered a few examples of search terms that may surprise you:
Head to https://www.google.co.uk/trends/ and search for the terms that are important to your practice to see if you are using the correct keywords for your audience. If you need help implementing search engine optimisation we can help, call us today on 028 9092 3312.