Moira Dental Care

Moira Dental Care

The Project

Moira Dental Care is a listed building with a fresh modern interior. Established in 1988, it was purchased by Dr Marilyn Todd in 1999. It is now a three surgery practice with three Dentists and one Dental Hygienist.

Simon Ingram is the Director, responsible for the running of the business, including marketing and advertising. When he wanted to upgrade the existing static internet home page in the early 2000s, he turned to local web and marketing experts, Just Dental, for advice.

“We used to have a standard BT webpage that basically had our contact details and not much else. That’s clearly not sufficient in today’s market,” explains Simon. “We sat down with Just Dental with an outline of what we wanted, they listened carefully and then steered us in the right direction. They knew instinctively what would and wouldn’t work.”

Just Dental created mock up designs and a site map which delighted Simon and his team. Within six weeks, the completed, fully functional website was online. Over the past ten years it has proven a key promotional vehicle for the practice.

“We have had a strong web presence for ten years but we like to keep it fresh and work with Just Dental to constantly update it in terms of tweaking the design and adding new content,” says Simon. “We are also currently handing over our social media activity to Just Dental so it can be more effectively integrated with the site. Google search now relies heavily on social media presence so to maintain visibility we need to think smart. Just Dental can help us do that.”

The Outcome

Moira Dental Care also singles out the versatile pricing model as a key advantage of working with Just Dental: “It’s good value for money. They offer so many options that there will always be one to suit you and, if you don’t use all your agreed resources one month, you can roll them into the next. That flexibility is a great bonus.”

“The best part of working with Just Dental is that they listen to what you want; they don’t just tell you what you need,” concludes Simon. “The team is friendly, down to earth and responsive making for a great collaborative approach.”