Mount Oriel Dental Care

Mount Oriel Dental Care

The Project

Mount Oriel Dental Care is a Belfast-based practice that has been providing oral care for over twenty years. However, until recently it was named the Dental Consulting Rooms and suffered something of an image disconnect in that its brand was largely associated with cosmetic dentistry.

“We had a reputation as a specialist dental service provider even though we also offer general dental procedures,” explains Jennifer Johnston, Practice Manager. “So we decided to rebrand the practice, create an impactful web presence and change how potential patients saw us.”

On the advice of dental payment partner Denplan, Mount Oriel asked Just Dental to propose a total branding refresh along with a new website: “The Just Dental team quickly understood what we were trying to achieve and how best it could be done. Through ongoing collaboration via meetings and online tools, we created a new vision for the practice as well as a fresh design that could be replicated across all our signage, stationery and communications.”

Just Dental handled every aspect of the redesign from the logo to the website to photography, making it easy to make a seamless transition to the new brand. As a result, the impact on patient feedback was immediate.

The Outcome

“From day one of the launch of the new website, we had contact forms for new patients coming in,” adds Jennifer. “And we had passersby popping in to tell us that they had been walking past us for years without realising we were a regular dental practice. That makes an instant impact on our bottom line.”

In a few short months, the new branding and web presence had already returned the original investment and leaves Mount Oriel well placed for future growth.

“The team at Just Dental are responsive, easy to talk to and didn’t blind us with technical jargon. It always felt like a joint effort with a common goal,” concludes Jennifer. “The redesign, branding and website have already paid for themselves many times over and we now have a fantastic digital partner to keep us competitive as we develop the practice.”