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Social media and online marketing, it just keeps growing and you should certainly take advantage... The online world, by nature does not sleep... are you there to answer questions and get involved in conversations outside office hours, evenings may just be when your patients are most likely willing to engage?

It is certainly a game changer for dental practices, orthodontists and to those practising facial aesthetics - Social media offers you the chance to teach, engage and get to know patients outside your surgery chairs.

It's important that you don't fall behind; it may have an impact on new patient acquisition. With social engagement set to increase in many different ways in 2017 you need to stay on top of advancements and trends. Explore different elements of social media and technology so that you can stand out this year - with continued growth and expansion we live in an exciting time and with this we are able to take risks and be as creative as we like - with many brands exploring virtual reality, augmented reality, live videos and chat bots we are not limited online and this certainly applies to those working in the dental and aesthetic industry.

So, where do you stand in the online marketing world?