Our Services | Find Out What We Can Do For You
Google has its own way of ranking search results, this varies depending on keywords you use, the quality of your content, your URL structure and many other factors.
What happens if you don't rank highly on Google?
When you search for something in Google you usually click on one of the top search results, right? Say you are a practice in London and someone searches for "Implant London" there may be a large patient base interested in what you have to offer, but if your website isn't optimised then other dental practices may reach potential patients first.
SEO is the process of improving the position of where a website appears in the 'Organic' search results in Google. This should be a fundamental part of your marketing as it increases traffic on your website. SEO may be a little confusing to understand when you have never come cross it before, it's a long term option, it takes time for changes to take effect but is a highly effective way of promoting your practice and highly cost effective.
Here's a few reasons why you should start using Search Engine Optimisation.
1) Increases Awareness:
The website appears higher in Google's search results and will get noticed.
2) Low Cost with high value:
SEO is one of the most cost effective marketing strategies as it specifically targets people who are actively searching for your services which results in long term savings.
3) Generates Traffic to your website:
If people are searching using keywords you have in your content, they are likely to click on your website. Then the quality of your website will determine whether they stay or not.
4) More patients in your practice:
If your website covers everything the patients were looking for, they are likely to make an appointment with your practice.
Find out more about our professional copywriting services here...
Request your free health check(s) today to find out and get advice on how you can make improvements.