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Facial Aesthetics Northern Ireland

Just Dental


Facial Aesthetics Northern Ireland

The Project

Located on the Malone Road, Facial Aesthetics is Belfast’s leading non-surgical cosmetic clinic, specialising in anti-aging treatments. It was founded by David Buchanan in 2013 and, from the outset, he was determined to get his branding and marketing right.

“We wanted a clean, crisp and classy brand that would be consistent across all signage, stationery and other materials,” explains David. “My view was to do it as professionally as possible from the start so I called in the team at JUST Dental.”

JUST Dental provides a one-stop-shop for every possible marketing requirement, including web development, SEO, logo design and copywriting. Within three months of their initial meeting, the team had produced everything Facial Aesthetics needed to go live. Of particular importance is the website.

“As a new start up, we are heavily reliant on our website and Google searches to drive traffic to our door. JUST Dental ensured we were easy to find and engaging,” says David. “JUST Dental were able to meet our tight deadline thanks to their commitment, working night and day and weekends to complete the project.”

The Outcome

David estimates that the website is responsible for 50 per cent of his business and that it paid for itself within a matter of months: “I recouped the initial investment very quickly. Now I have a robust, reliable platform that is helping me build the business. And, because we have quarterly reviews, there is an ongoing process of refinement to make it perform even more effectively.”

As a result of the success of this project, David has already engaged JUST Dental to work on the marketing and web presence of a new dental surgery in Navan, which entails a much bigger website. He has also happily recommended the company to colleagues and peers.

“JUST Dental delivers on its promises. The team is responsive, proactive and extremely easy to work with,” concludes David. “They are also nice guys which makes collaboration enjoyable.”




As a new start up, we are heavily reliant on our website and Google searches to drive traffic to our door. JUST Dental ensured we were easy to find for all our key services in search engines.

David Buchanan Practitioner Facial Aesthetics Northern Ireland,
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